4 Fail-Safe Ways to Jump-Start Your Business

Understand your audiences and lead them to the same place: your other social media outlets, your website, and subsequently your business.

Send out newsletters to remind your audience who you are and update them on what you’re doing.

Create or use popular hashtags to correspond with days of the week. For Republic Tequila, #TequilaTuesday is one of our most popular day of the week hashtags.

Create a relationship with your audience and invite them to interact and participate.

1. Capitalize on Communities

Use social media to converge your different audiences from social media to the same location: your website and subsequently, your business. Promote new products on sites such as Pinterest, and use different language for different social media outlets. It is important to understand the demographics of social media to better target your audience(s).

2. Send out Newsletters

Newsletters are an important component of reaching out to your business’ community to remind your audience who you are and update them on what you’ve been doing. Business can also utilize newsletters to sell a product or service, and recent studies showed that last year, 44% of email recipients made at least one purchase in connection to a promotional email. If your business frequently updates inventory or products, a one to two times a week is a good rate to send newsletters. However, if the purpose of your business’ newsletter is more update-focused and your service stays relatively the same, twice a month to once a month is sufficient. Remember that too many emails can bog down your reader: many recipients will delete the newsletter without reading it if they are sent too frequently. Instead, make them poignant and enticing, and use social media for your constant updates.

3. Create a Recurring Day or Event for your Business and HASHTAG Away

Hashtags are a great tool for finding trending topics and drawing attention to your posts. Make sure to understand the importance of hashtags, then designate either already popular hashtags to specific days or make your own new ones to focus on. For example, as the Marketing Coordinator for Republic Tequila, I use #MargaritaMonday and #TequilaTuesday as some of my recurring day hashtags.

4. Invite customer feedback & build relationships with your audience

If audience feels respected and noticed, they will feel a connection to your business or brand and be more likely to invest in your service or product. Take a look at how Fireball Whiskey interacts with its audience on Facebook. This company makes its marketing about the individual rather than the product to build real relationships, and it’s worked. Only on the market in the US since 2007, Fireball Whiskey has grown to represent 7% dollar share for its customers.

Follow these four simple but effective steps, and your business will be propelled to new heights.